Winterflood Business Services is proud to have won the Innovation award at the Goodacre Systems in the City awards 2024. This award underscores Winterflood Business Services’ commitment to revolutionising the financial industry by providing cutting-edge solutions that empower our clients.


Originally launched in 2018, WBS's fractional trading initially covered ETFs, but in response to growing demand and specific client needs, the service has been expanded to include both UK and US equities in 2023. With further expansion into European equities in 2024, our dedication to innovate for our clients has enabled us to break down barriers and enable wider investment opportunities to a broader audience. Through fractional trading, we have democratised investing, allowing individuals to own portions of high-value stock regardless of their budget. This groundbreaking approach not only broadens investment horizons but promotes financial inclusion. 


This award is a testament to our unwavering focus on client success. We strive to deliver exceptional value in supporting our clients, ensuring they have the tools and resources need to achieve their end-client’s financial goals. Our team’s relentless pursuit of excellence and innovation has been pivotal in earning this recognition. 


We extend our deepest gratitude to our clients for their trust and partnership. As we look to the future, we remain committed to driving further innovations that benefit our clients and the broader community. 


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