We are pleased to announce the appointment of Steve Croucher as Commercial Officer at Winterflood Business Services (WBS). Croucher will join the WBS management committee with a primary focus on driving revenue and contributing to the continued maturity of the WBS business.

In this new role, Croucher takes responsibility for expanding client relationships, driving sales initiatives, and overseeing seamless client implementations. Croucher brings a wealth of experience and expertise to the executive team. With a proven track record of delivering results in client-centric roles, Croucher's appointment signifies WBS's commitment to improving client outcomes and delivering growth.

Croucher arrives at WBS with a wide breadth of experience reflecting a deep understanding of the challenges and opportunities within the evolving platform industry. Prior to joining WBS, Croucher most recently held the position of managing director for EMEA at Morningstar Investment Management. He was also chief operating officer at Bordier & Cie for six years, and chief operating officer at Skandia Investment Group for 16 years, further honing his expertise in delivering operational excellence and driving sustainable growth.

Commenting on the appointment, Alex Kerry, Director and Head of Winterflood Business Services, said:

"Steve brings a wealth of industry experience which makes him an invaluable asset to WBS, as we continue to innovate and improve outcomes for our growing client base. In today's dynamic market environment, Steve's strategic vision will be pivotal in identifying emerging opportunities and delivering robust growth strategies."

Commenting on his appointment, Steve Croucher said:

"Joining the team at WBS is a unique opportunity to be a part of a dynamic organisation at the forefront of solution-led platform technology.  I look forward to collaborating with WBS's experienced team to build on the business's strong foundations and drive client-focused strategic growth.”