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Leading Innovation in Execution and Platform Solutions

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Easily enhance your proposition and improve customer experience with our comprehensive range of additional client services.

An award winning leader in technology and innovation

Schroders UK Platform Award 2017 - Best Strategic Platform Winner

Trusted by the largest names in the financial services sector


Client testimonials

Our partnership with WBS helps our customers grow their wealth with investment exposure across a wide range of markets and industries, combining
excellent customer service and execution quality.

AI Ward

Head of Advisor Platform

Through our long-standing partnership with WBS we have been able to grow our investment proposition, enabling greater coverage and access in exchange traded assets for our advisers and DFMs.

Ilani Liebenberg

Group Head of Operations

We have developed a great working relationship with Winterflood over the last 8 years to support our clients investing in a large range of exchange traded instruments. With our strategic growth goals in mind, it is imperative we continue to have a reliable partner to assist us in consistently achieving the best outcome for our clients over the coming years.

Julie Gawthorpe

Operations Director

Partnering together has allowed us to improve customer dealing outcomes and general platform resiliency, positioning Fidelity to further scale our business over the coming years.

John Carroll

Head of Brokerage

WBS have partnered with us since the very beginning, helping us to develop our proposition. Their commitment to fractional trading is exemplary and we are delighted to deepen our relationship with them. We look forward to continuing to collaborate and innovate for many years to come.

Ola Abdul


From day one, WBS has been crucial to Seccl’s endeavour to provide low-cost, hyper-efficient and API-first investment infrastructure to the wealth management industry. As our execution partner, WBS supports us with the efficient and cost-effective routing of all exchange-traded instruments (ETIs) – a service for which they have demonstrated a market-leading capability and reputation for excellence.

David Ferguson


Winterflood Business Services have been a key partner since the migration to our in-house platform solution in 2018. Enabling us to provide our clients with access to a wide range of direct equities and ETF dealing with a shared focus on streamlining processes, they helped us to integrate in a truly automated fashion.

Richard Taylor

Head of Platform

Winterflood Business Services at a glance


Orders processed in a single day


Traded Monthly


Institutional Clients


Global markets


Price improvement achieved on all market orders


STP Rate



The trading figures have been taken from Winterflood Business Services calendar year 2023.
*Improvements are measured by Winterflood using benchmarks provided by third party TCA technology.